Summary
- Grayscale’s Bitcoin ETF was listed on Morgan Stanley’s E*TRADE, expanding bitcoin access in the U.S. institutional and advisory market.
- With the listing, clients backed by Morgan Stanley’s roughly $7.4 trillion in assets under management can now access bitcoin ETFs.
- The market views the move as an example of bitcoin entering mainstream finance, increasing the potential for demand growth led by wealth managers and investment advisers.

Grayscale’s Bitcoin ETF has been listed on Morgan Stanley’s E*TRADE, expanding access to bitcoin in the U.S. institutional and advisory market. As regulated bitcoin investment products are offered through major financial firms’ online investing platforms, the trend toward mainstream adoption is continuing.
According to Coincu.com on the 28th (local time), the Grayscale Bitcoin Mini Trust ETF has been added to the Morgan Stanley E*TRADE platform. As a result, U.S. financial advisers and their clients will be able to access bitcoin ETFs backed by Morgan Stanley’s roughly $7.4 trillion in assets under management.
The listing is seen as a move to broaden distribution channels for Grayscale’s bitcoin ETFs. Analysts say that by moving beyond major stock exchanges and into large online wealth-management platforms, potential use among institutional investors and the wealth-management market has expanded.
Peter Mintzberg, Grayscale’s chief executive officer (CEO), said of the listing, “a significant step in strengthening institutional adoption,” adding that it “will further solidify bitcoin’s position within regulated investment portfolios.”
The market is interpreting the move as a symbolic example of bitcoin’s integration into mainstream finance. With access now available through Morgan Stanley E*TRADE, demand centered on wealth managers and investment advisers could gradually expand.

YM Lee
20min@bloomingbit.ioCrypto Chatterbox_ tlg@Bloomingbit_YMLEE



