Upbit launches Team Korea support campaign for the 2026 Winter Olympics

Upbit said on the 3rd that, as an official sponsor of the national team “Team Korea,” it will run a campaign to support South Korean athletes competing at the Milano Cortina 2026 Winter Olympics.

According to Upbit, the company, as an official sponsor of “Team Korea,” released a campaign video carrying messages of support for all athletes heading to the Winter Olympics. The video was posted on Feb. 2 via Upbit’s official YouTube channel and emphasized that all 71 national team members competing in the Winter Olympics are protagonists in their own right, regardless of results, rather than focusing on a particular star athlete.

Previously, Upbit also released a new brand campaign video on Jan. 23 featuring Cha Jun-hwan, a member of the national figure skating team. The latest campaign is an expansion of that effort.

Alongside the support campaign, Upbit will also back youth development in winter sports in South Korea. On Feb. 5 (local time), it plans to present Bitcoin (BTC) worth 100 million won to the Korean Sport & Olympic Committee at Korea House in Milan as a support fund.

It also plans to continue supporting national team athletes in various ways during the competition period, including running Olympics-themed events within the Upbit app for the 17 days starting Feb. 6 (local time), when the opening ceremony is held.

An Upbit official said, “We planned this campaign video to convey our support for all South Korean national team athletes challenging themselves on the world’s biggest stage, the Winter Olympics.”