Michael Saylor: “Keep buying”…Strategy accumulates Bitcoin for 12 straight weeks

Strategy, a Bitcoin (BTC) treasury strategy firm led by Michael Saylor, has continued accumulating despite the recent market pullback.

On the 15th (local time), Saylor shared a chart of the company’s cumulative Bitcoin purchases on X, signaling additional buying—marking 12 consecutive weeks of purchases.

Strategy bought 1,142 BTC on the 9th for about $90 million. That brings its total holdings to 714,644 BTC, worth about $49.3 billion at current prices. Bitcoin, however, is down more than 50% from its all-time high in the $125,000 range set in October last year, and is trading below Strategy’s average purchase price of $76,000.

Even so, the company is maintaining its buying stance. Some in the market had predicted it could cut holdings or halt accumulation if prices plunged, but it is doing the opposite.

Meanwhile, the broader cohort of crypto (cryptocurrency) treasury strategy firms has faced headwinds since the second half of last year. A growing number have seen their key metric, mNAV (market cap-to-net asset value multiple), fall below 1, signaling deteriorating fundraising conditions. Strategy posted a $12.4 billion loss in the fourth quarter, sending its shares down as much as 17% at one point, though they have recently recovered somewhat, closing at $133.88.