X corrects after removing ‘crypto assets’ from prohibited categories… ‘Paid’ label required for paid promotions
Summary
- Social media platform X said it had attempted to exclude financial products and crypto assets (cryptocurrencies) from prohibited categories under its ‘Paid Partnerships’ policy, but corrected it, saying it was an error.
- Even after the policy correction, paid promotions related to crypto assets must include a ‘Paid’ label, it said.
- Accordingly, if a crypto asset project or related product is promoted in exchange for compensation, it said it must clearly disclose paid content via a ‘Paid Partnership’ or ‘Paid’ label.
Forecast Trend Report by Period
Social media platform X has been found to have removed ‘financial products’ and ‘crypto assets (cryptocurrencies)’ from the list of prohibited categories under its ‘Paid Partnerships’ policy, before later correcting the change.
According to Wu Blockchain on the 1st (local time), X temporarily deleted ‘financial products’ and ‘crypto’ from its prohibited categories, but later revised the policy, explaining the change had been an error.
Nikita Bier, X’s head of product, said the change was a mistake, adding that he “likes prediction markets.” Even after the correction, however, paid promotions related to crypto assets must include a ‘Paid’ label.
Accordingly, if a crypto project or related product is promoted on X in exchange for compensation, it must clearly disclose that it is paid content through a ‘Paid Partnership’ or ‘Paid’ label.
Suehyeon Lee
shlee@bloomingbit.ioI'm reporter Suehyeon Lee, your Web3 Moderator.
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