Bitget CEO: “Bitcoin bear market isn’t over…$60,000–$70,000 is a zone for staggered buying”

With Bitcoin (BTC) recently reclaiming the $70,000 range, the market remains split over whether the bear market has ended. The chief executive officer (CEO) of global digital-asset (cryptocurrency) exchange Bitget said liquidity has yet to recover sufficiently and urged a cautious approach.

On the 16th, Gracy Chen, CEO of Bitget, wrote on X (formerly Twitter) that “with Bitcoin recently rebounding to around $74,000, many people are asking whether the bear market is over and whether they should buy now,” adding that “personally, I don’t think the bear market is over yet.”

She cited the lack of a full recovery in market liquidity as a key reason.

Chen said investors could consider a staggered buying strategy when Bitcoin trades in the $60,000–$70,000 band, but stressed that now is not the time to deploy capital all at once.

“The $60,000–$70,000 range is a good zone for dollar-cost averaging (DCA), but it’s not the time to go all in,” she said.

She added, “Personally, I’m considering going all in at levels above about $50,000,” and said she hopes to secure the target amount for this cycle around that price range.

Chen also emphasized that investors should be prepared for price volatility.

“It’s possible to buy now, but there’s no need to panic even if the price later drops 20–30%,” she said. “And for investors who haven’t bought yet, there’s no need to blame yourself even if a $50,000 opportunity doesn’t come.”

She went on to urge a cautious approach to investment decisions, saying, “Do your own research and make your own judgment (DYOR).”