Polymarket, expanding its footprint in prediction markets, partners with livestreaming platform Party.com

Polymarket, a global prediction-market platform, said on the 28th that it has partnered with livestreaming platform Party.com to roll out a feature that allows users to participate directly in prediction markets during live broadcasts.

With the integration, users can access and trade across Polymarket’s various prediction markets without leaving the Party.com platform. Streamers can pin a prediction market of interest to the top of the live chat, and viewers can join markets related to the broadcast topic in real time.

Alongside the launch, the companies also introduced a “revenue-sharing program.” Streamers will receive a portion of the fees generated from viewers’ trading activity.

Brian Gallagher, CEO of Party.com, said, “Prediction markets are emerging as a new form of media beyond a simple financial product,” adding, “Combining them with livestreaming to connect real-time content and market participation will be the next media trend.”