Walmart subsidiary OnePay expands crypto services, ramps up its “super app” strategy

OnePay, the fintech company in which Walmart holds a stake, is significantly expanding its support for digital assets (cryptocurrencies) and reinforcing its financial “super app” strategy.

According to Cointelegraph on the 29th (local time), OnePay has added major altcoins such as Sui (SUI), Polygon (POL) and Arbitrum (ARB) on top of its existing Bitcoin (BTC) and Ethereum (ETH) offerings. This follows the earlier addition of more than 10 tokens including Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH) and Pax Gold (PAXG), as the company rapidly broadens the range of supported assets.

OnePay cited demand, liquidity, regulatory clarity and long-term utility as its criteria for selecting assets. Ron Rozanski, head of OnePay’s core app and digital assets, said, “Rather than chasing short-term trends, we are focused on selectively offering assets that align with how customers actually use financial services.”

While specific user figures were not disclosed, the company said usage is increasing primarily among newcomers to crypto. It attributes early user adoption in particular to easy access integrated with existing financial services.

OnePay is pursuing a US-style “super app” modeled on China’s WeChat. It currently offers high-yield deposits, credit and debit cards, loans and telecom services, and also operates a digital wallet that can be used for Walmart online and in-store payments. Walmart’s US sales in fiscal 2025 totaled $462.4 billion.

The company said it will continue to expand its crypto services cautiously. Rozanski added, “We are focused on building a platform that everyday customers can access easily, with reliability, security and user experience at the center.”

Meanwhile, competition to build “super apps” is also gaining momentum across the global fintech industry. Coinbase has announced plans to develop an integrated platform combining credit cards, payments and Bitcoin rewards, while Japan’s Startale Group is also moving to develop a super app that integrates payments, asset management and on-chain services.

The regulatory environment is also shifting in a way that supports this trend. The US Securities and Exchange Commission (SEC) is reviewing a proposal that would allow a “super app” model in which digital asset trading, lending and staking can be operated under a single regulatory framework.