NEXUS Launches D2C Web Store Platform CROSS GameHub for Game Developers

NEXUS, the operator of the CROSS protocol, said Friday it has officially launched CROSS GameHub, a direct-to-consumer web store platform for game developers.

CROSS GameHub is a game commerce platform that allows developers to build their own web stores and sell products directly to users globally. It integrates web store operating tools including product registration, AI-based configuration, payments and sales analytics.

Game developers can launch a web store by entering an App Store or Google Play URL. The AI then automatically configures product lists, theme colors and banners. The company said the setup process takes about 30 minutes.

The platform also offers a no-code web store builder. Developers can build and operate web stores without dedicated development staff, while setting themes, layouts, product configurations, discounts and limited-time sales. It supports a range of product types including battle passes, subscriptions and packages, and allows country-specific pricing.

Payments are provided through CROSS Pay.

Chief Executive Officer Henry Chang said CROSS GameHub was designed to help game companies use AI to build websites and web stores and offer direct sales and stablecoin payments to global users. He added that the company will continue expanding game-related services and payment infrastructure based on the CROSS ecosystem.