Coinbase, OKX Court Binance Users as EU Service Cuts Open Door

Coinbase and OKX are offering sign-up bonuses and deposit incentives to lure users affected by Binance's pullback in the European Union.

CoinDesk reported on June 27 that Coinbase Chief Executive Officer Brian Armstrong announced a sign-up promotion for users in Germany, France, Italy, Belgium, Poland, Sweden and the UK.

Coinbase said it has held a Markets in Crypto-Assets, or MiCA, license since 2025 and offers unified liquidity across spot and derivatives markets. New users who transfer funds by July 13 will receive a 5% transfer bonus, the company said.

OKX Chief Executive Officer Star Xu also announced a campaign for users in the European Economic Area, offering deposit matching of up to 8% along with sign-up bonuses.

The marketing push came shortly after Binance told EU users it would suspend some services. The exchange notified customers it would halt new registrations and restrict some services after failing to secure a MiCA license by July 1.

Binance also recently withdrew a license application it had submitted in Greece and said it plans to seek new approvals in other EU member states.

The company added that its European market strategy remains unchanged and that it is confident it will obtain a MiCA license within the next few months.

Under EU rules taking effect on July 1, only companies with a MiCA license will be allowed to offer crypto-asset services across all 27 member states. Companies that fail to obtain the license must gradually wind down operations in the bloc.