Coinone Unveils 2026 Brand Campaign, 'Beyond Coins, Into Finance'

Coinone said July 6 that it has launched its 2026 brand campaign, "Beyond Coins, Into Finance."

The campaign, a large-scale branding project that will run through year-end, consists of three series. Coinone marked the start of the campaign with the release of its first content piece, a video titled "New Moon." The video takes its motif from the crypto industry's "To the Moon" phrase and symbolically portrays changes in the financial landscape.

The video features what Coinone calls a "financial innovation alliance" comprising the exchange, Korea Investment & Securities, which recently became a shareholder, and global crypto exchange OKX. It presents a new investment ecosystem spanning digital assets and traditional finance by depicting crypto assets, the dollar and gold moving toward a new investment environment.

The "New Moon" campaign video will be released this month across major platforms including terrestrial and cable TV, YouTube and Netflix. The campaign will also appear on outdoor electronic billboards in key commercial districts in Seoul, including Yeouido, Gangnam, Myeong-dong and Hongdae Entrance.

Chief Executive Officer Cha Myung-hoon said the campaign is intended to raise broader awareness of the Coinone brand and convey the message that the company aims to lead a new era of investing in the crypto-asset market. He added that additional campaign series will be released in sequence.