Dunamu Wraps Up First Upclass Ambassador Cohort After Three-Month Program

Dunamu, the operator of Upbit, said July 6 that it held a closing ceremony for the first cohort of its Upclass Ambassador program, a digital-asset content creator initiative for university students.

The event, branded as BUILD-UP DAY, was held at UP Space in Seoul’s Yeoksam-dong. It marked the end of the ambassadors’ three-month program and gave participants a chance to reflect on their growth and share future goals.

Dunamu selected 12 students for the first Upclass Ambassador cohort in April through document screening, a content-planning assignment and video interviews.

During the program, participants covered Upclass events and produced on-site content. They also reported on campus lectures, interviewed Dunamu employees and speakers, and conducted a campus interview project on university students’ perceptions of digital assets.

The cohort produced more than 100 pieces of content, including “Digital Asset Voices Heard on Campus,” drawing about 70,000 cumulative views.

Outstanding content was featured on Dunamu’s official blog and the business magazine ekke (@ekke now). Participants also built their content production skills through lectures and one-on-one feedback from current editors at Daehaknaeil.

At the ceremony, all participants received certificates of completion. Two top performers, chosen based on content views and engagement, were named Special Ambassadors and awarded Bitcoin worth 300,000 won, or about $217.

Yoon Sun-joo, Dunamu’s chief brand and impact officer, said the ambassadors’ fresh perspectives and enthusiasm helped make the value of digital assets and future finance more accessible to university students.

She thanked the group for the energy they showed over the past three months and said she hopes the experience will serve as a foundation as they grow into future leaders in finance.