Binance.US CEO Aims to Restore 20% Share of US Crypto Market After Two-Year Slump

Binance.US is seeking to regain its share of the US cryptocurrency exchange market after emerging from a prolonged slump caused by regulatory risks.

Binance.US Chief Executive Officer Stephen Gregory told CoinDesk on July 13 that the company is now focused on growth after roughly two years in what he described as a “hibernation” tied to regulatory issues surrounding the Binance brand.

Binance.US shares a controlling shareholder and brand with Binance.com, but operates as an independent US-only entity with its own governance structure, Gregory said. The exchange once held about 20% of the US crypto exchange market, and returning to that level is its goal.

To set itself apart from competitors such as Coinbase and Kraken, the company is emphasizing low fees. Binance.US charges 0% maker fees and 0.02% taker fees, making it effectively a near-zero-fee exchange. Gregory added that the company is keeping costs low with a small team and plans to generate revenue from custody and other services beyond trading fees. It is also trying to restore liquidity by contacting key users directly and collecting feedback.

Gregory also laid out the company's expansion plans. If the US regulatory environment improves, Binance.US could expand beyond spot trading into derivatives, perpetual futures and prediction markets. The company also plans to pursue additional licenses. Gregory said Binance.US will use liquidity tied to the Binance brand to improve price competitiveness for US customers.