Coinone Unveils Brand Experience Zone Program for Waterbomb Sokcho 2026

Coinone, a South Korean digital-asset exchange, said on Aug. 12 that it had unveiled its brand experience zone program for Waterbomb Sokcho 2026.

Coinone will participate in Waterbomb Sokcho 2026 as the main title sponsor at Hanwha Resort Seorak Sorano on Aug. 22. Under the slogan "Coinone Picks Up the Tab," it plans to run a two-story booth at the venue. The booth is designed to offer visitors entertainment, brand engagement and a place to relax.

The first floor will feature an interactive game zone and photo zone for attendees. Events in the game zone will include "Coin Shooter" and "Gacha." Coins earned through the games can be exchanged for physical prizes at a redemption counter inside the booth. All participants will receive limited-edition merchandise and perks worth between 50,000 won ($36) and 1 million won ($724).

The second floor will serve as a members-only Relax Zone for Coinone users. It will include an indoor lounge area and phone-charging services, along with a private terrace overlooking the stage.

Coinone said a friend-referral event held alongside the sponsorship also produced positive results. New sign-ups through referrals in July surged 50.4% from the previous month, the company said.

A Coinone official said the company is preparing to deliver its best brand experience to festivalgoers at the Sokcho event, which will close out this year's Waterbomb tour after stops in Seoul and Busan. Coinone will continue to expand customer touchpoints through online and offline marketing, the official added.