Circle Signs Front-of-Shirt Sponsorship Deal With Chelsea FC
Summary
- Circle said it signed a sponsorship partnership with Chelsea FC of the English Premier League and became the club’s official front-of-shirt sponsor.
- Under the deal, the USDC by Circle logo will appear on the front of jerseys worn by Chelsea’s men’s team, women’s team and academy teams starting in the 2026-2027 season.
- The kit is due to debut on Aug. 30 in Chelsea’s first home match of the season against Brighton at Stamford Bridge.
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Circle has signed a sponsorship deal with Chelsea FC, becoming the English Premier League club’s front-of-shirt sponsor. The jerseys worn by Chelsea players will feature the logo of Circle’s stablecoin, USDC, across the front.
The company announced the partnership with Chelsea and said it had become the club’s official front-of-shirt sponsor, The Block reported on Aug. 28. Financial terms and the length of the deal were not disclosed.
Under the agreement, the “USDC by Circle” logo will appear on the front of jerseys worn by Chelsea’s men’s team, women’s team and academy teams starting in the 2026-2027 season. The kit is due to make its debut on Aug. 30 in Chelsea’s first home match of the season against Brighton at Stamford Bridge.
Chief Executive Officer Jeremy Allaire said Circle created USDC on the belief that money, like the internet, should work seamlessly for anyone in the world. Through the partnership with Chelsea, he added, Circle will be able to connect with a global sports community that shares that borderless vision.
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