Park Hyun-joo "Plans to Launch Bitcoin Covered Call ETF"

Mirae Asset Overseas CEOs Gather

"Must Compete with Killer Products" Ordered

AI-based Product to Launch in the U.S. in the First Half

"Mirae Asset is strategically moving to launch a Bitcoin Covered Call Exchange-Traded Fund (ETF). We will also introduce our first AI-based product in the first half."

Park Hyun-joo, Chairman of Mirae Asset Group, stated at the 'ETF Rally 2025' held in Hawaii, USA, on the 3rd and 4th, "We must compete with killer products that can bring innovation to the market that did not exist before." About 80 key executives, including CEOs of overseas subsidiaries and ETF division personnel, attended the event.

The total net assets of ETFs operated by Mirae Asset Management in the U.S., Canada, Australia, India, Japan, and other countries worldwide amount to 202 trillion won. Chairman Park believes that a new innovation strategy is necessary as overseas asset size surpasses domestic assets. In a phone call with a reporter, Chairman Park emphasized multiple times, "The trajectory of Mirae Asset ETF assets, which skyrocketed from $82 billion in 2022 to $140 billion now, is remarkable," and "The path forward depends on two innovative pillars." He added, "Our identity as a market leader lies in creating outstanding pioneering products that resonate with investors," and "History favors bold first movers who define the market and build enduring brands."

Recently, Mirae Asset Management has been fiercely competing with Samsung Asset Management by lowering ETF fees, vying for the top spot in the domestic market. Chairman Park's remarks were interpreted as a directive not to be swayed by domestic competition but to introduce innovative products that can succeed in the global market from a broader perspective.

Chairman Park emphasized, "In the Korean ETF market, TIGER ETF has grown by introducing products that conveniently and efficiently invest in the U.S.," and "All affiliates should focus on competitive markets like the U.S. and China, explore various investment opportunities, and allow local investors to experience global products."

As part of this, Mirae Asset Group's U.S. ETF operator, Global X, plans to launch its first AI-based product, 'Global X Investment Grade Corporate Bond Active,' in collaboration with New York-based AI firm WealthSpot in the U.S. market in the first half. They are also pursuing the launch of a Bitcoin Covered Call ETF in the global market. A Covered Call ETF is a product that uses stocks, bonds, funds, etc., as underlying assets while selling 'call options' (the right to buy at a predetermined price) to enjoy additional premiums.

Chairman Park stated, "AI should not just be a tool but the DNA of future growth." During the ETF event, they explored collaboration plans with Mirae Asset Securities' overseas subsidiaries and market maker (MM) company GHCO.

Reporter Choi Man-soo bebop@hankyung.com