Story, First Blockchain Company to Join Global Digital Content Authentication Alliance 'C2PA'

The Story Foundation, a non-profit foundation for the development of global IP blockchain, announced on the 18th that Story has become the first blockchain company to join the global digital content authentication alliance 'C2PA (The Coalition for Content Provenance and Authenticity)'.

C2PA is an alliance jointly established in 2021 by global IT and media companies including Adobe, Google, and Microsoft, focusing on recording the creation and modification processes of digital content to verify its source and prevent the spread of false information. Currently, C2PA's technology is being utilized in various industries including news media, social media, digital advertising, and legal institutions, with global companies strengthening content credibility through it.

Story's joining C2PA carries significance beyond a simple partnership. As AI content manipulation and copyright infringement issues intensify, it is evaluated as a case demonstrating that blockchain technology can present a new trust model when combined with existing global IT and media industries.

With Story's participation, blockchain technology is expected to be introduced to C2PA's core technology of metadata and digital signature-based authentication systems. This is highly likely to play a game-changer role in content source authentication and forgery prevention.

Andrea Muttoni, Chairman of the Story Foundation, said, "Story's blockchain technology can make a substantial contribution to enhancing content credibility when combined with C2PA's digital authentication system," adding, "Through collaboration with C2PA, we will lead the way for blockchain technology to establish itself as a trust infrastructure in the AI era."

Hankyung.com Newsroom open@hankyung.com