Goodgang Labs Collaborates with Graffiti Artist Royal Dog for Mural Project

Artwork Displayed on the Exterior Wall of Sinsa-dong Store

Collaboration with Royal Dog, Who Painted Michelle Obama Mural

Goodgang Labs (GGLS) has collaborated with the world-renowned graffiti artist 'Royal Dog (real name Sim Chanyang)' to carry out a transformation project visualizing the brand philosophy on the exterior wall of its flagship store in Sinsa-dong.

According to Goodgang Labs on the 17th, this mural is the first official external expression work that implements the GGLS brand's pursuit of 'fusion of technology and sensibility, space and emotion' in artistic language.

This artwork, which fills the exterior wall of the store's parking lot, reflects GGLS's vision that it can be a medium to convey emotions beyond simple functionality.

GGLS has expanded its brand identity in various ways, such as collaborations with Mamison and the street fashion brand 'Seven Eight Under (78UNDER)'. The collaboration with Royal Dog is an extension of this trend, an example of expressing the brand philosophy in visual language.

Royal Dog is a graffiti artist well-known for his murals of 'Women in Hanbok' series and Michelle Obama in hanbok.

Royal Dog explained, "GGLS is a space with colors that naturally blend with any brand," and "I used a calm blue color to express the brand's atmosphere that permeates subtly rather than standing out strongly."

In particular, regarding the blue carnation drawn on one side of the mural, he added, "I wanted to add a warm sentiment to the space by embedding the flower's meaning of 'eternal happiness'."

Ahn Doo-kyung, CEO of Goodgang Labs, said, "This mural contains the philosophy of GGLS, which prioritizes people over technology, conveying the message of approaching consumers with 'warm and human AI' rather than 'hard and cold technology'."

Yoo Ji-hee, Hankyung.com Reporter keephee@hankyung.com