Summary
- JD.com is reportedly recruiting experts in decentralized finance (DeFi)—specifically in DEX, lending, derivatives, and token economics—to expand its DeFi business.
- JD.com announced that it will pursue a two-track strategy, focusing on blockchain-based regulatory-compliant services in China and stablecoin issuance and DeFi ecosystem development overseas.
- Market experts say that with its dual strategy tailored to domestic and overseas environments, JD.com could secure a unique competitive advantage.

JD.com, China's second-largest e-commerce company, has begun recruiting professional talent to expand into the decentralized finance (DeFi) sector.
According to BeInCrypto on the 12th (local time), JD.com has recently posted job listings for DeFi experts specializing in decentralized exchanges (DEX), lending, derivatives, and token economics.
This move coincides with the official implementation of Hong Kong's stablecoin issuance licensing regime on the 1st of this month. Previously, JD.com applied for trademarks related to stablecoins and has been preparing to apply for a Hong Kong license.
JD.com’s strategy employs a ‘two-track’ approach distinguishing between domestic and overseas operations. Domestically, within China, JD.com operates regulatory-compliant services such as tamper-proofing and digital yuan (e-CNY) integration via its proprietary industrial blockchain platform, ZhenChain. Internationally, it plans to directly engage in Web3 businesses like stablecoin issuance, building out the DeFi ecosystem, and tokenized finance.
The media outlet notes, "This stands in contrast to Ant Group (Alipay's parent company), which focuses on regulatory compliance, and Tencent, which maintains a conservative approach," adding, "Market experts believe JD.com can secure a unique competitive advantage by employing a dual strategy tailored to both domestic and overseas environments."

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