Upbit unveils brand campaign featuring Faker…"LCK finals ticket event"

Dunamu, which operates the virtual asset (cryptocurrency) exchange Upbit, released a brand campaign video with world-class esports player 'Faker (Lee Sang-hyeok)' on the 12th. The slogan of this campaign is 'Korea's assets, Korea's digital asset exchange Upbit'.

The video conveys the core message 'Our challenge becomes the world's standard.' Upbit has set the standards of the digital asset industry based on trust and technology, and Faker has become a symbol of esports through challenge and achievement. Although from different fields, it is meaningful that the journeys of these two entities, which have become global leaders beyond Korea in their respective fields, were combined into a single video.

In fact, Upbit completed the country's first virtual asset business operator registration, establishing standards for settling into the regulatory system and securing industry trust. Earlier this year it announced participation as the official sponsor of the '2025 League of Legends Champions Korea (LCK)' and has expanded its touchpoints with esports fans.

To commemorate the campaign release and official sponsorship, Upbit is holding an 'LCK finals ticket event' for members until 5 p.m. on the 17th. It offers an opportunity to directly attend the LCK finals held on September 28 at Inspire Arena in Yeongjongdo, Incheon.

The event is conducted in three ways: △new member registration △trading of 100,000 won or more △bonus events. New registrants who complete customer verification and apply on the event page will be entered into a draw to receive tickets. Both existing and new members who achieve a combined trading amount of 100,000 won or more will be eligible for the draw. In addition, some entrants will be given backstage tours and skybox viewing tickets. Winners will be notified individually via Upbit AlimTalk on the 19th.

An Upbit representative said, "This brand video with Faker concisely shows the spirit of challenge and the value of trust that Upbit pursues," and added, "We will continue to present new standards as a leader that leads the global digital asset market beyond Korea."