'Rewarding SNS attention'… Sonic SVM unveils Web3 ACM model [Coin Interview]

Interview with Dust Kinsa, Sonic SVM Chief Marketing Officer (CMO)

'Sonic', Solana's first Layer 2 rollup

Rewarding attention... Rebranding centered on 'ACM'

"Korea, a powerhouse in games and content... will be a key market"

"Sonic SVM aims to create a new foundation for the Web3 economy through the 'Attention Capital Market (ACM)' model, which turns users' attention and participation themselves into capital"

Dust Kinsa, Sonic SVM Chief Marketing Officer (CMO), said this in an interview with BloomingBit on the 16th.

Sonic SVM is the Solana (SOL) ecosystem's first Layer 2 rollup, developed to support large-scale on-chain games. Through its core technology 'HyperGrid', it processes millions of transactions per second and has onboarded millions of gamers. HyperGrid is a blockchain engine that enables multiple transactions to be executed simultaneously.

Recently, it has been preparing a major rebranding centered on the ACM model. ACM is a structure that quantifies people's attention and participation into a tradable asset. In simple terms, it converts users' attention-indicative behavior data—such as social media 'likes', video views, and on-chain transaction records—into an 'Attention Score' and provides rewards based on that score.

Kinsa CMO said, "We launched the TikTok-based game 'Sonic X' at the end of last year and immediately gathered more than 2 million people," adding, "From this we confirmed that the real value is not mere traffic numbers but participation and attention. We designed ACM to standardize users' participation and attention into scores, record them on-chain, and link them to a reward structure."

Because ACM quantifies user attention, it is sometimes compared to Kaito. On this, Kinsa CMO emphasized, "Unlike Kaito, which operates primarily on X data, Sonic SVM's ACM integrates data across on- and off-chain. It calculates scores by reflecting off-chain activities on platforms such as X, TikTok, and YouTube, as well as on-chain data like wallet connections and transactions."

He added, "Sonic SVM creates a virtuous cycle that not only measures attention but connects attention as rewards to each party." For example, developers receive greater rewards if their apps receive high attention scores, and users can receive incentives based on their level of participation from the rewards the developers received.

After the ACM launch, Sonic SVM plans to distribute a developer toolkit 'SDK' so that all dApps can easily incorporate ACM functionality. It also plans to expand customized SVM environments based on HyperGrid for AI, media, finance, and other sectors.

It also identified Korea as a core market. Given its strengths in games, digital culture, and fandom, it is considered an ideal country to apply ACM. Kinsa CMO stated, "Sonic SVM is creating a 'Web3 attention economy' that scores attention and provides rewards," and added, "As Korea has led the global games and content markets, it will play an important role in the introduction of the Web3 attention economy."