Sui to Announce 'Korea-Targeted Stablecoin'... to Participate in 'Eastpoint Seoul' on the 22nd [Eastpoint 2025]

Adeiny Abiodun, Co‑founder of Mistin Labs

Christian Thompson, Director of the Sui Foundation

Aiming for the 'next‑generation internet'… winning over big tech

Will announce Korea‑targeted stablecoin business

Participating as main sponsor of 'Eastpoint Seoul'

Will discuss practical cooperation with Korean institutions

"Korea is one of Sui's top priority markets. Sui plans to devise a tailored strategy to actively target the Korean market."

Adeiny Abiodun, co‑founder and chief product officer (CPO) of Mistin Labs, and Christian Thompson, director of the Sui Foundation, who visited Korea to attend 'Eastpoint Seoul 2025', said this in an interview with Bloomingbit on the 19th. Mistin Labs is responsible for operating and developing Sui (SUI), a next‑generation layer‑1 blockchain platform.

We asked them in detail about Sui's long‑term goals and plans for the Korean market.

Challenging the next‑generation internet with a 'full‑stack strategy'

Thompson presented the 'next‑generation internet' as Sui's long‑term goal. From the design stage, Sui has pursued a 'full‑stack' strategy, unlike conventional blockchains.

Typically, blockchain core functions such as transaction processing, consensus, data storage, and networking are operated separately. Sui, however, aims to simplify complex systems by consolidating all functions in one place through its full‑stack strategy. Thompson said, "Sui's full‑stack strategy aligns with a user‑friendly direction," adding, "If this resolves speed and scalability issues, blockchain can achieve mass adoption."

Mistin Labs, the operator, continuously develops infrastructure to further enhance the capabilities of the Sui network. Representative examples include consensus infrastructure Mysticeti V2, scalability infrastructure Remora, data storage infrastructure Walrus, and networking infrastructure SCION.

Founder Abiodun said, "We are focusing on raising Sui's versatility through core infrastructure development."

Love calls from US finance and Chinese big tech

Sui's technological capabilities have attracted institutional investors. Recently, US publicly listed firm Mill City Ventures announced a Sui reserve strategy worth approximately $450 million and changed its corporate name to SUI Group Holdings.

Co‑founder Abiodun said, "Amid the recent trend of institutions stocking altcoins, Sui is being recognized as a strategic asset," and predicted, "If it can provide long‑term trust and value, more institutions will include Sui as a strategic asset."

There are also exchange‑listed products based on Sui as an underlying asset. 21Shares and Canary Capital have applied to launch a Sui spot exchange‑traded fund (ETF), and Grayscale has launched trust products for Sui‑based digital assets DEEP and WAL.

It is also encouraging that global tech companies have adopted Sui's technology. Decentralized advertising platform Alkimi is adopting Sui's full‑stack technology to move the advertising supply chain on‑chain. Alkimi is a platform handling ads for brands such as Amazon Web Services (AWS), TikTok, Currys, and Polestar. In December last year, Sui signed a real‑world asset (RWA) partnership with Chinese big tech Ant Digital Technology to help tokenize ESG assets on the blockchain.

Thompson said, "These are examples of Sui's differentiated technology being recognized on the global stage," and added, "There will be more announcements going forward."

Plan to announce 'Korea strategy' stablecoin

They said they will also target the Korean market. Sui has already partnered with domestic web3 game Xociety, and visited Korea last year to unveil Sui's console device SuiPlay0X1, showing interest in the Korean market. Thompson said, "Korea has some of the most active crypto users in the world," and added, "We are preparing Korea‑tailored strategies across payments, gaming, decentralized finance (DeFi), and other areas."

Stablecoins (crypto assets pegged to fiat currency), which have been actively discussed in Korea recently, are also among Sui's targets. Thompson emphasized, "Sui has high‑performance infrastructure capable of processing over $1 billion in stablecoin transactions," and stressed, "At next week's Sui 'Builder House' event, we plan to announce major stablecoin plans related to Korea."

Additionally, Sui will participate as a main sponsor in the global web3 private conference 'Eastpoint Seoul 2025' to be held on the 22nd, seeking collaboration with Korean companies and institutional investors. Co‑founder Abiodun said, "Through participating in Eastpoint we plan to create practical cooperation models with Korean companies and discuss new partnerships with institutions," adding, "We expect to play an important role in making Korea a blockchain hub."