PwC to Fully Expand Digital Asset Business…"Changes in the Regulatory Environment Are a Turning Point"

Global accounting and consulting firm PwC said it is abandoning its cautious stance and is stepping up its digital asset-related business.

According to a Financial Times (FT) report cited by UBlockchain on the 5th (local time), Paul Griggs, PwC US leader, said, "The strategic shift began last year," and "With discussions in the United States over stablecoin and broad digital asset legislation, the foundation for restoring market trust is being laid."

He particularly assessed that clarification of stablecoin regulation, including the GENIUS Act, could increase market stability and institutional acceptance. Griggs also said, "Asset tokenization will continue to evolve in the medium to long term," and "PwC will remain involved in the ecosystem to support the transition of companies and institutions."

PwC's move shows that the accounting and consulting industry as a whole is re-evaluating digital assets as a core growth area. As regulatory uncertainty eases, demand for advisory, audit, and risk management is likely to expand, intensifying competition among global professional services firms.