Sela Network offers an alternative after X blocks InfoFi APIs…mitigating platform-dependency risk

Sela Network said on the 16th that it plans to mitigate the risks of reliance on social media platforms by leveraging decentralized node-based web access infrastructure.

Commenting on a wave of participatory services being shut down following recent social platform policy changes, Sela Network stressed that this is “not the end of InfoFi, but the end of the single-platform dependency model,” adding that “the real problem is the dependent structure in which services halt the moment platform policies change.”

Sela Network operates a decentralized web access infrastructure in which globally distributed nodes execute web tasks and collect signals from multiple web sources without being confined to a specific social platform API. Even if one platform’s API is blocked, operations can continue through other routes—an architecture designed for resilience at the infrastructure layer. “We have built a decentralized web interaction layer that enables developers to run web tasks and collect web signals via distributed nodes,” Sela Network said, adding, “the goal is an execution layer that keeps products alive despite platform changes.”

Sela Network has been testing this architecture through its in-house decentralized marketing tool, GrowlOps. The company said, “Rather than mass-producing posts by dangling rewards as bait, the structure measures and verifies organically occurring actions and compensates them fairly,” adding, “the core is participation verification based on multiple sources, not targeting a single timeline.”

Another key term is “Policy-Aware.” Sela Network said, “It is designed not for scraping or bypassing terms of service, but to recognize and comply with each platform’s policies and constraints,” adding, “just as SEO optimizes without deceiving search engines, web access also needs to be restructured in a way that enables coexistence.”

Sela Network has drawn more attention amid recent policy changes at global social media platform X (formerly Twitter). On the 15th (local time), X blocked API (Application Programming Interface) access for InfoFi services that encourage incentive-based posting. X determined that structures providing monetary rewards for user actions such as posting, replying, and reposting violated its terms, and restricted API usage for related services.

Nikita Bier, X’s head of product, said, “Apps that provide monetary rewards for posting on X are no longer permitted under the API terms,” adding that “incentive structures have triggered large volumes of low-quality AI-generated posts and reply spam.”

Many InfoFi services had collected engagement data via the X API, scored it to calculate rankings, and distributed rewards. Once the API is blocked, the entire value chain—from engagement collection to attribution and payout—ceases to function.

Citing this case, Sela Network said, “In an environment where policy changes recur, the services that survive are not those tied to a single well-connected API, but those with execution infrastructure capable of adapting to change,” adding, “we will become a practical alternative in the process of rebuilding InfoFi-style services and participatory businesses.”