KGeN unveils a 'data salary' model… "Building a new digital economy"
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Summary
- KGeN said it plans to establish a new digital economic order through a “data salary” model that directly compensates individuals for the value generated from their digital activities.
- KGeN said it is advancing a “data dividend economy” based on a personal data vault, enabling users to consolidate and manage their purchase history and on-chain activity, among other data, and convert it into income.
- KGeN explained that brands and companies are using it to secure “zero-party data” and for market research and beta testing, building infrastructure that allows spending previously paid to Google and Meta to flow directly to individuals.
KGeN, a decentralized data infrastructure company, said on the 21st that it aims to build a new digital economic order through a so-called “data salary” model, under which individuals are directly compensated for the value generated from their digital activity.
According to KGeN, over the past two decades the internet industry has grown on a structure in which companies collect, analyze and sell user data in exchange for providing free services. Search, social media and content platforms generated massive advertising revenue by leveraging user data, but individuals—the true owners of that data—received no direct compensation.
KGeN said it seeks to shift this structure to a “data dividend economy.” Through the KGeN protocol, users can consolidate and manage verified digital attributes—such as purchase history, demographic information, on-chain activity and interests—within a dedicated personal data vault. The data is stored under user control, and the individual, not the platform, decides whether it is used.
Rather than permanently handing over their data, users grant brands access rights for specific purposes and time periods in return for compensation. This structure allows users to monetize the value of their data while retaining control over personal information.
Brands and companies use KGeN to secure reliable “zero-party data” in an environment where cookie-based tracking has become more difficult. Use cases include market research targeting users with verified purchase intent, beta tests aimed at users who meet specific demographic criteria, and content interactions predicated on real human participation.
Ishank Gupta, a board member at KGeN, said, “The internet’s implicit contract has been unfair. In exchange for free services, an individual’s entire digital life was monetized, but all of the proceeds went to platforms,” adding, “Individual digital identity should now be recognized as an asset. KGeN is building infrastructure so that spending advertisers used to pay to Google and Meta flows directly to individuals.”
