Coupang joins 'Tempo' as an initial partner Prospects for introducing 'stablecoin payments' Annual savings of 'hundreds of billions' possible Domestic regulatory uncertainty is an obstacle South Korea's largest e-commerce company Coupang has stepped up its 'blockchain experiment.' Attention is on whether Coupang will accelerate blockchain technology adoption in line with domestic stablecoin institutionalization. According to industry sources on the 10th, Coupang recently joined the layer-1 blockchain 'Tempo' as an initial partner. Tempo is a blockchain jointly developed by U.S. fintech company Stripe and cryptocurrency venture capital (VC) firm Paradigm. Tempo is reportedly operating a testnet for initial partners including Coupang. Matt Huang, co-founder of Paradigm, said, "Tempo is a blockchain specialized for stablecoins and real-world payments," and added, "it was developed by combining Stripe's global payment service know-how with Paradigm's cryptocurrency expertise." This is the first time Coupang's participation in a blockchain project has been disclosed. Although Coupang has been accelerating the adoption of advanced technologies such as robots and artificial intelligence (AI), little was known about its blockchain technology development. This is why the industry is focusing on Coupang's recent move. What the market is paying attention to is the possibility of Coupang adopting stablecoins. Amazon, the world's largest e-commerce company that Coupang benchmarks, began reviewing issuing its own stablecoin earlier this year. Global e-commerce company Shopify also introduced a stablecoin payment service in June through collaboration with U.S. cryptocurrency exchange Coinbase. An industry source said, "The adoption of stablecoins by e-commerce companies is already a global trend," and added, "(Coupang's) participation as an initial partner of Tempo can be seen as reflecting a certain level of willingness to adopt the technology." Annual 'hundreds of billions' savings possible The reason Coupang has jumped into blockchain experiments through Tempo seems clear. Introducing stablecoins can drastically reduce payment fee burdens. Considering Coupang's last year's sales of about 41 trillion won, even assuming a card payment fee rate of 0.5%, a simple calculation shows annual savings of about 200 billion won. The Wall Street Journal (WSJ) said Amazon could save trillions of won annually in payment fees if it introduced its own stablecoin. Amazon's last year's sales were about 886 trillion won. There is also the advantage of improving payment efficiency. Existing payment systems go through card companies, value-added network (VAN) providers, and payment gateway (PG) providers. This is why it takes 1–3 business days for funds paid by consumers to be delivered to sellers. In contrast, stablecoins enable 24-hour transfers and payments that are instant regardless of business days. Eric Trump, executive vice president of the Trump Organization who leads the Trump family's cryptocurrency business, recently said in an interview, "(The advantage of cryptocurrencies is) being able to send money instantly," and emphasized, "fees are either nonexistent or very low." Reducing exchange rate risk is another attraction. Coupang is also focusing on expansion into overseas markets such as Taiwan and Japan. This means that the costs incurred by currency exchange fees and exchange rate fluctuations between payment and settlement times when settling funds to overseas sellers could increasingly become a burden. Introducing stablecoins can alleviate these burdens. Lee Jong-seop, a professor at Seoul National University's Business School, said, "Because Coupang's headquarters is in the United States, it fundamentally has high demand for foreign exchange (FX) transactions," and added, "improving the cost efficiency of FX transactions is one of the biggest strengths of stablecoins." Bok Jin-sol, lead at Popillus Research, said, "If (Coupang) introduces stablecoins, payment settlement will be faster, allowing merchants to benefit," and explained, "there is also potential to provide services to countries with underdeveloped financial infrastructure." "Access to payment data can also expand" However, the obstacle is regulatory uncertainty. If Coupang, which earns most of its revenue in Korea, considers introducing stablecoins, it cannot help but keep a close eye on the domestic regulatory environment. The problem is that there are currently no related regulations. Earlier, Min Byung-deok of the Democratic Party of Korea proposed the "Digital Asset Basic Act" in June, which centers on the introduction of a won-denominated stablecoin, but it is currently pending in the National Assembly. The industry expects that if domestic stablecoin institutionalization accelerates, Coupang's blockchain technology adoption will also speed up. If the stablecoin-related bills submitted to the National Assembly are processed within the year, a won-denominated stablecoin could be issued as early as the first half of next year. Professor Lee said, "(If stablecoins are introduced) Coupang can also expand access to payment and settlement data," and evaluated, "(blockchain) is a technology that can grow Coupang's own ecosystem, so the incentive to introduce it is clear." Reporters Lee Jun-hyung and Hwang Doo-hyun, Bloomingbit reporters gilson@bloomingbit.io
September 10PiCK