1. Market Overview The major domestic exchanges remained active last week. Upbit revealed its strategy by listing Ravencoin (RVN), while Bithumb made its moves with the listings of Sophon (SOPH) and Lagrange (LA). Notably, Bithumb continued its aggressive support for narrative-based tokens. Backed by strong VC support, Sophon gained market attention thanks to its simultaneous listing on Binance and Upbit, as well as pre-launch campaigns. However, the real highlight was undoubtedly Lagrange. A high-end meetup in Seoul, complete with premium meals, iPhones, and LA airdrops, triggered an explosive response from the domestic crypto community. This went beyond simply gathering people, setting a new standard for pre-listing marketing approaches. On the trading side, XRP and Bitcoin showed strong performance on Upbit, while mid-cap tokens such as ANIME, SOPH, and MASK saw high trading volumes. On Bithumb, there was a significant influx of USDT, and retail investors continued active trading in speculative tokens like FLOCK and MOODENG. Top weekly gainers included ANIME, ICX, RVN, and PCI, with both exchanges consistently showing interest in local narratives and high-volatility tokens. On the social front, regulatory issues were the biggest topic. The appointment of Kim Yong-beom, head of Hashed Open Research, as Presidential Policy Chief, raised expectations for a friendlier stance on digital asset policy. Additionally, NGO World Vision sold cryptocurrency through Upbit, marking the first case of a nonprofit liquidating crypto assets since the institutional reform. 2. Exchanges 2-1. Newly Listed Tokens Last week, several new tokens were listed on major Korean crypto exchanges: Upbit listed Ravencoin (RVN). Bithumb listed Sophon (SOPH) and Lagrange (LA), among others. Core Marketing Strategy – Lagrange (LA) Lagrange did not follow the typical crypto project marketing formula in the Korean market. Nevertheless, it delivered a strong impression and left its mark in a short period. Initially, it started with passive promotion to a small group of KOLs, but its strategy changed completely afterward. Since BUIDL Asia in April, offline activity within the Korean community increased noticeably, and Lagrange directly targeted this trend. While most projects hold events at average venues with simple refreshments through local Korean agencies, Lagrange put 'premium' at the forefront. It announced premium meals beforehand and prepared for anyone to attend. On-site, bold prizes such as iPhones, hotel dining vouchers, and airdrops were offered, and so many attempted entry that there was a shortage of space. Pizza was ordered for the overflow, but it disappeared instantly as well. To compensate for the crowding, additional prize draws and $LA token airdrops were provided. While airdrops at meetups are not new, Lagrange took the scale to another level. After listing, $LA surged past $1, and some attendees who received 500–2000 tokens at the event just by filling out a Google Form made 'Korean monthly wage' sized profits. This experience quickly went viral on social networks, and other projects began planning similar airdrop events. The short-term result is clear: In Korea, where attention can decide a project’s fate, Lagrange's approach was undoubtedly successful. 2-2. Trading Volume Last week's trading volume showed clear differences between Upbit and Bithumb. On Upbit, XRP led the way with close to $900 million in trading volume, while Bitcoin, ANIME, SOPH, and MASK also surpassed $500 million each. NXPC and POKT ranked in the top 12, showing continual domestic demand for narrative-based altcoins. In contrast, on Bithumb, USDT stood out with over $550 million in volume, highlighting trading for liquidity management. Alongside XRP and BTC, FLOCK and MOODENG ranked high, and SOPH, LA, and MASK appeared at the top on both exchanges, reflecting shared retail investor interest. Monthly data from CoinGecko also showed an overall increase in Upbit trading volume in early June—evidence of a 'risk-on' trend, driven more by meme and altcoins than fundamentals. 2-3. Top Gainers of the Week Both speculative and traditionally strong altcoins stood out as weekly surging tokens. On Upbit, ANIME took first place with a 30.32% increase, followed by ICX with 27.87%. COMP, IOST, and BORA saw gains in the 5–10% range, while mid-caps such as INJ, JTO, and KAVA also rose, creating a positive market for altcoins overall. On Bithumb, RVN and PCI surged by 47.95% and 46.91%, respectively, underscoring extreme speculative trading. ICX and ANIME also ranked near the top, mirroring the pattern seen on Upbit. LWA, UMA, and BMT posted double-digit gains, and COMP, BFC rose slightly. Tokens like ANIME, ICX, and COMP rallied on both exchanges, signaling simultaneous interest in narrative-focused and DeFi-based tokens domestically. Overall, this indicates a strong risk appetite among individual investors. 3. Domestic Community Issues 3-1. Kim Yong-beom, Head of Hashed Open Research, Appointed as Presidential Policy Chief Following the presidential election, there were major changes to the Blue House policy lineup. The most notable figure is Kim Yong-beom, appointed as Policy Chief, who served as CEO of Hashed Open Research and former Vice Minister of Economy and Finance. Well-versed in both traditional finance and digital assets, his appointment suggests that the regulatory framework may shift toward industry promotion. Simultaneously, the new administration launched the Digital Asset Committee composed of 20 members, with more than half drawn from the private sector, signaling a shift from an ex-post enforcement-focused policy to one fostering industry growth. 3-2. World Vision Sells Donated ETH on Upbit…First Nonprofit Crypto Liquidation From June 1, domestic nonprofit organizations have been permitted to sell their crypto assets. The first official example was international NGO World Vision selling 0.55 ETH it had previously received as a donation through Upbit. This is the first officially-recognized liquidation of cryptocurrency by a domestic nonprofit since the legal change, opening new possibilities for the use of virtual assets in donation and nonprofit sectors. All content is provided solely for informational purposes and does not constitute investment advice, recommendations, or grounds for any investment decisions. The contents of this report do not provide legal, tax, investment, or any other advice, and no liability is assumed. INF Crypto Lab (INFCL) is a consulting firm specializing in blockchain and Web3, offering one-stop services for corporate Web3 market entry strategy, tokenomics design, global expansion, and more. With accumulated know-how and references from major domestic and foreign securities, game, and platform companies, as well as global Web3 firms, INFCL supports sustainable growth of the digital asset ecosystem through both strategy and execution. This report is unrelated to any editorial direction of media outlets, and all responsibility is assumed by the information provider.
June 10PiCK