Exclusive interview with Zak Folkman, co-founder of World Liberty Financial (WLFI) WLFI, the Trump family's cryptocurrency project Co-host of 'Eastpoint Seoul 2025' Expressed willingness to cooperate with a 'won stablecoin' "We will further strengthen our partnership with Korea" "Where decentralized finance (DeFi) meets traditional finance (TradFi)." This is the slogan of World Liberty Financial (WLFI), the Trump family’s cryptocurrency project. Launched at the end of last year, World Liberty Financial rose to become one of the biggest topics in the global crypto industry in less than a year. This came as WLFI's aggressive business expansion coincided with the Trump administration's pro-crypto policy push. Domestically, World Liberty Financial drew attention when its native token WLFI and the stablecoin USD1 were listed simultaneously on Korean crypto exchanges Upbit and Bithumb earlier this month. The market capitalizations of WLFI and USD1 are respectively 4.9 billion dollars (about 6.8 trillion won) and 2.7 billion dollars (about 3.8 trillion won). World Liberty Financial participated as a co-host of the global web3 private conference 'Eastpoint Seoul 2025', held on the 22nd, together with Hashed, Bloomingbit, and the Korea Economic Daily. Bloomingbit met Zak Folkman, co-founder and COO of World Liberty Financial (WLFI), who visited Korea to attend the event, on the 24th for an exclusive interview. "Korea is a very interesting market" COO Folkman expressed strong interest in the Korean market above all and stated willingness to cooperate on the 'won-based stablecoin' that is being institutionalized domestically. He said, "I expect one or multiple Korean-style stablecoins based on the won to emerge," and explained, "Just as dollars and won are exchanged and traded now, cooperation between a won stablecoin and the dollar-based USD1 will occur in the future." He added, "There is a strong possibility of establishing a Korean branch," and said, "As business opportunities and partnerships in Korea expand, we plan to increase local hiring." He also said, "Korea is a very interesting market," and added, "More than 25% of the population trades cryptocurrencies, which is a penetration rate higher than any other market in the world." He continued, "To provide value to Korean users, World Liberty Financial needs deep connectivity," and said, "We will visit Korea frequently going forward to strengthen partnerships with Korea." Below is the Q&A with COO Folkman. Q: What is World Liberty Financial's goal? A: To narrow the gap between the traditional financial system and the web3/cryptocurrency industry. One aspect of this vision is building a retail application, as introduced in the keynote at the 'Eastpoint Seoul' conference. Web2 users are already familiar with convenient payment apps. Korea also has apps that make payments and trading easy. The app we are developing will maintain a web2-style user experience (UX) while being powered by web3 technology. Difficulties such as wallet creation and key management will be abstracted away from the user, but users will be able to enjoy all the benefits of self-custody wallets within the app. It is also important that users can use the money in the app, such as stablecoins, in everyday life immediately. For example, they should be able to buy coffee at Starbucks, grocery shop at a supermarket, or fill up at a gas station. That is why we plan to issue a World Liberty Financial 'debit card.' This card can be used for in-store payments, online shopping, and integrated with Apple Pay and Google Pay. The core idea is to enable anyone without crypto experience to enjoy the benefits of crypto. Q: What differentiates World Liberty Financial? A: There have been many attempts to fuse traditional finance with crypto. In less than a year since its founding, World Liberty Financial has implemented and demonstrated this through USD1 and other initiatives. For example, if someone wants to send money from overseas to Korea, USD1 can be a much more efficient option than bank transfers using the SWIFT payment system. USD1 is faster, cheaper, and more transparent than SWIFT. The existence of a governance token, WLFI, is also an interesting aspect. Users can not only enjoy benefits through USD1 but also share in the value of the WLFI protocol and become part of the ecosystem. "High likelihood USD1 will connect with won stablecoins" Q: Discussions on introducing a won stablecoin in Korea have intensified recently. What do you think about a won stablecoin? A: Cryptocurrencies, especially stablecoins, can be a payment method that is faster, cheaper, and more transparent than existing systems. Crypto, including stablecoins, has the potential to revolutionize all aspects of life—finance, culture, global trade. I think Korea will follow a path similar to the United States and Hong Kong. The world cannot adopt something new while Korea goes its own way alone. The U.S., Hong Kong, and Japan, and Taiwan are planning to issue their own stablecoins. If Korea wants to trade with these countries, it will have to follow stablecoin policies. This is like Korea not being able to choose not to use the Internet. When the Internet was first invented, there were opponents, but eventually you cannot communicate with the world without email. Stablecoins will be the same. There may be differences in speed, but eventually they will arrive at stablecoins. Q: What role do you see USD1 playing in Korea? A: I do not expect Koreans to use USD1 for grocery shopping or dining out domestically. Won stablecoins will inevitably be used domestically in Korea. But when Korea interacts with foreign countries, there is a high likelihood of linkage between USD1 and won stablecoins. Exchange between won and dollar stablecoins will become very important for tourism and everyday consumption. It is cheaper, easier, and faster than existing currency exchange methods. For example, a foreign visitor to Korea has to go to an exchange booth to change money into won. Exchange booths charge high fees of 5–6% while not adding real value and apply less favorable rates than the actual exchange rate. Exchange booths at airports add a premium simply for occupying space. Koreans face the same problem when visiting abroad. If they used USD1 and won stablecoins, they could exchange money much more conveniently and cheaply. Q: Which sectors in Korea do you plan to focus on for expanding partnerships? A: For now, we are focusing on retail. It is important not only to trade and invest in crypto but to activate everyday payments and remittances. We will expand partnerships later depending on the Korean market situation and regulatory clarity. What impressed me in Korea was how deeply crypto is already embedded in daily life. Just yesterday while walking, I saw someone trading crypto on a cellphone using the Bithumb app. I have never seen that in the U.S. You do not see people walking around in New York or Miami watching crypto charts on their phones. At the end of the interview, COO Folkman's World Liberty Financial tattoo on his left arm caught the eye. It was the eagle logo that symbolizes World Liberty Financial. When asked about it, COO Folkman said, "I got the tattoo about four months ago," and laughed, "Yesterday someone asked if they could take a picture of the tattoo." He added, "I am not the only one with the World Liberty Financial tattoo. Two other team members also have the same eagle logo tattoo," and said, "It is a symbol that shows we believe this is not a short-term project but a lifetime commitment."
September 24PiCK