Sharp drop in crypto YouTube viewing…retail investor interest at lowest since 2021
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Summary
- He said the 30-day average view counts of major crypto YouTube channels over the past three months fell to the lowest level since January 2021.
- He noted that confidence has been undermined by repeated scams and pump-and-dump cases, with some funds moving into hard assets such as gold.
- He added that as the crypto market shifts to an institution-led cycle, retail investors’ perceived participation has declined.
Retail investors’ interest in the crypto (cryptocurrency) market is cooling rapidly, with consumption of related content also shrinking noticeably.
According to data released on the 12th (local time) by crypto analyst Benjamin Cowen, the 30-day average view counts across major crypto YouTube channels over the past three months have plunged to their lowest level since January 2021. With fewer viewers flowing into channels across the board, it stands in stark contrast to past bull-market phases.
Content creator Tom Crown also said that since October last year, interest in crypto has been declining in tandem across multiple social platforms, including YouTube. He assessed the current market mood as “the first clear bear-market interest zone since 2021.”
Market participants point to mounting retail-investor fatigue as a key driver. A string of scams and pump-and-dump schemes has damaged trust, and some money is shifting into hard assets such as gold, the analysis says. Others also note that as the crypto market shifts into an institution-led cycle, retail investors’ perceived participation has fallen even further.
