World enters the US market after over two years since launch Partners with Visa and Tinder Expands payment and authentication ecosystem "Special interest in Korea... Will focus more" "From tomorrow, all services and products of World will be available in the US." Sam Altman, the creator of ChatGPT, leads the blockchain-based 'Proof of Personhood' project 'World (WLD)', which officially announced its entry into the US market. At the 'At Last' event held in San Francisco, USA, on the 30th (local time), Alex Blania, CEO of Tools for Humanity (TFH), the developer of World, stated, "The US is where World first started and a symbol of technological innovation," adding, "We are delighted to finally enter the US market, which we couldn't enter due to regulatory uncertainties." Sam Altman, CEO of Open AI, who attended the opening of the event, said, "We launched 'World' from the realization that a new system is needed to prove humanity and build trust in the AI era," adding, "I will show you the wonderful demos that resulted from it." "Just the Beginning"... World Aims for 'Quantum Jump' with US Entry World users residing in the US could not receive the services and coins provided by World even if they completed authentication through the iris recognition device 'Orb'. The main reasons were the ambiguity of personal information regulations and policy uncertainties. Blania, CEO, said, "The US has shown a resistant attitude towards new technologies despite needing to lead innovation, and the regulations were uncertain. That's why we postponed World's US launch," adding, "But the regulatory environment is rapidly changing, and the regulations have become clear. From now on, all services and products of World can be experienced in the US." He continued, "Since last year's event, the number of users has doubled. Currently, there are 26 million World App users, of which 12 million have completed personhood authentication," adding, "(The US entry) is just the beginning. World aims for growth in the triple-digit scale or more." According to the announcement, World services in the US will be initially provided in six cities: โฒAtlanta โฒAustin โฒLos Angeles โฒMiami โฒNashville โฒSan Francisco from the 1st. To this end, World will install and operate Orbs in its flagship stores and partner stores of the global gaming platform Razer. Additionally, it plans to establish its assembly line in Texas, USA, collaborate with manufacturers for large-scale Orb production, and install a total of 7,500 Orbs in the US by the end of this year. This is about four times the number of Orbs currently deployed worldwide. Furthermore, the portable iris recognition device 'Orb Mini', scheduled to be released next year, was unveiled for the first time. Orb Mini is designed to easily assist anyone in authenticating others and plans to expand into a model that connects users requiring authentication with Orb Mini holders, similar to Uber. Rich Heley, Chief Device Officer (CDO) of TFH, predicted, "If Orb Mini is distributed, the scalability of authentication can increase more than tenfold compared to the existing one." World Partners with Visa and Tinder... Significantly Strengthens Ecosystem A partnership with the global payment network Visa was also announced. World plans to launch the 'World Card', which can use its coin 'Worldcoin' as a payment method in collaboration with Visa. The World Card will initially be provided in the form of a debit card, allowing users to use the virtual assets held in the World App at over 150 million Visa merchants worldwide. A credit card conversion feature will also be added in the future. Blania, CEO, explained, "Through the World Card, we are designing the future of the financial system after the AI era," adding, "Users will be able to directly pay with any asset in their wallet." Match Group, which owns the global dating app Tinder, also formalized its partnership with World. Spencer Rascoff, CEO of Match Group, said, "Safe and authentic user authentication is a core value of dating services," adding, "We plan to first apply World ID to the Tinder service to be launched in Japan and then expand it to the global product line." He added, "In addition to Tinder, we plan to expand the World ID feature to various subsidiary apps." "Korea, the Most Important Market for World" Blania, CEO, also expressed affection for the Korean market. Attending the press conference held right after the event, he said, "I visited Korea two to three times last year alone, which is quite frequent compared to other countries," adding, "We have a special interest in the Korean market and plan to focus more on it in the coming months." He continued, "One of the reasons for having great interest in the Korean market is gaming," adding, "Korea is a country with a very strong gaming industry. Introducing World ID into the gaming ecosystem will be a very important use case." San Francisco=Hwang Doo-hyun, Bloomingbit Reporter cow5361@bloomingbit.io
May 1PiCK