Successfully Listed on Exchanges Despite Multi-Level Marketing Controversy Payment Supported at Over 100 Stores in Seoul Alone "No Regrets" Despite Price Crash After Listing Industry Concerns About 'Legality' What is the most actively used cryptocurrency as a payment method in South Korea? While most people might think of major cryptocurrencies like Bitcoin (BTC) or XRP, in reality, Pi Network, commonly known as 'Pi Coin (PI),' is the most widely used. Pi Coin is a controversial cryptocurrency in the industry. Despite being a major project with over 60 million users, key information such as what blockchain technology is used, how mining works, and who the main project members are has not been disclosed. Because of this, some consider Pi Coin a multi-level marketing scam (Ponzi scheme), and criticism continues unabated. Despite these controversies, the trust level within the domestic Pi Coin community remains quite high. The number of domestic users reaches approximately 1.3 million, and the largest domestic community, PiPaPa, has over 120,000 members. As of the 14th, there are 585 stores in South Korea that accept Pi Coin as a payment method. In particular, Pi Coin received significant market attention when it was first listed on global centralized exchanges such as OKX on February 20th. However, as of today, Pi Coin's price is $1.67, which is significantly lower compared to when it was traded for up to 100,000 won in P2P transactions before listing. What position do self-employed business owners who adopted Pi Coin as a payment method, especially those who have been using it since 2021, currently hold? We looked into this in detail. What is 'Pi Coin'? First, Pi Coin is a project developed to provide the experience of 'free mining' using mobile devices. According to the Pi Coin whitepaper, Pi Coin's ultimate goal is to become the most widely used P2P (peer-to-peer) cryptocurrency in the world, stating that it aims to provide an environment where all users can easily use cryptocurrency. As it emphasizes easy accessibility, the mining method is also simple. Users who want to mine Pi Coin can download the Pi app through the App Store and simply press the mining button once a day, like checking attendance. Mining rewards vary depending on the user's contribution to the community. Contribution is measured through a referral system. In other words, the more you introduce Pi Coin to people around you and gather referrals, the more mining rewards you receive. However, there has been continuous controversy within the industry regarding Pi Coin's operating method. In particular, many have pointed out that the mainnet launch was uncertain, and there was a high possibility that actual coins would not be issued or would fail to be listed on exchanges. There was also criticism that the method of bringing in people around you for mining was similar to a multi-level marketing scam. However, Pi Coin finally launched its mainnet on February 20th at 5 PM (Korean time), about 6 years after its initial issuance, and also succeeded in being listed on multiple global centralized exchanges such as OKX, Gate.io, and MEXC. Despite Post-Listing Crash... Pi Payment Businesses Say "Still Trust It" According to Pi Store, which provides information related to Pi Coin, as of the 14th, 585 stores in South Korea accept Pi Coin as a payment method. More than 100 stores in Seoul alone use Pi Coin as a payment method, and Pi Coin payment-accepting stores are distributed throughout the country, including Gyeonggi, Jeolla, Gyeongsang, Gangwon, and Jeju. The types of businesses are also diverse. Various stores utilize Pi Coin, including restaurants (133), beauty salons (64), construction businesses (56), and sports/leisure facilities (49). The reasons these self-employed business owners adopted Pi Coin as a payment method can be narrowed down to two main factors: trust in Pi Coin and promotional purposes. Mr. A, who runs a cafe in Jeonju, said, "Pi Coin is currently hovering around 2,000 won, but I think the price of Pi Coin will rise significantly in the future. The community is growing very quickly," adding, "Currently, I only accept Bitcoin and Pi Coin for cryptocurrency payments because I believe only these two cryptocurrencies have future potential." Mr. B, the owner of a beauty salon in Seoul, said, "After reading Pi Coin's whitepaper, I thought it could be of great help to small business owners," adding, "During COVID, most self-employed people went through difficult times, and I started accepting Pi Coin payments to overcome the crisis through the Pi community." Mr. C, who operates a Pi Coin taxi in Suwon, also said, "I visited the Pi Network Foundation website and did my own research, and I liked the vision of the project founded by individuals from the famous Stanford University in the US," adding, "I introduced Pi Coin payments to not miss the opportunity." In particular, the feature that anyone with a mobile device can participate in mining for free attracted their hearts. Mr. B said, "Pi Coin mining doesn't cost anything. This is what makes the Pi Coin community even stronger," adding, "More offline stores can accept Pi Coin payments. As the community grows, the value of Pi Coin will increase," expressing confidence. Meanwhile, before being listed on centralized exchanges on the 20th, Pi Coin was traded for up to 100,000 won in P2P transactions. However, as of 4:11 PM today, according to CoinMarketCap, Pi Coin is at $1.67 (about 2,400 won), down about 97% from its pre-listing peak. Stores that allowed Pi Coin payments before it was listed have essentially provided services at a huge loss. Nevertheless, most self-employed business owners expressed confidence, saying, "No regrets. It will rise anyway." Mr. D, who runs a restaurant business in Jecheon, Chungbuk, said, "I've allowed Pi Coin payments since December 2022, and at that time, I accepted transactions at 10,000 won per Pi. Currently, I accept Pi Coin payments at the price shown on centralized exchanges and CoinMarketCap," adding, "The founder of Pi Coin has kept all the promised roadmaps so far. I expect its value to increase significantly in the future." Industry Controversy Continues... "Artificially Created Ecosystem, Nothing But a Scam" However, concerns about Pi Coin continue to be voiced in the industry. A representative figure who has raised strong criticism regarding Pi Coin's listing is Ben Zhou, CEO of the global cryptocurrency exchange Bybit. Regarding Pi Coin's listing, he said, "I still think Pi Coin is a scam. I will never list it on Bybit," adding, "There are still questions about Pi Coin's legality." A domestic industry insider also claimed, "Generally, ecosystems surrounding cryptocurrencies are formed through the intrinsic value of the cryptocurrency, but Pi Coin is not like that," adding, "Especially the domestic Pi Coin ecosystem is an artificially created ecosystem by overpromoting to people who lack knowledge about cryptocurrencies, attaching businesses to Pi Coin, which has no value. This is nothing but a Ponzi scheme." He further warned, "Eventually, a structure will be created where only those who buy Pi Coin to use it as a payment method or store owners who have adopted Pi Coin as a payment method will be harmed."
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